Vasco closes contract with advertising agency DPZ

In search of a new image, more modern and transparent, the Vasco got a contract to provide service with DPZ. From now on, the advertising agency will be responsible for much of the external communication of the Rio club. 

The agreement was closed on the afternoon of last Thursday, by Jose Henrique Coelho, vice president of marketing for Vasco, and includes, initially, shares with the Academy of rowing and a catalog with the history of the club. The foreign tourists in Rio de Janeiro are an important part of the strategy of both parties. 

"They will do a series of services to us in order. It will be a service contract, where we will play a few things to notice too. Now, it is important to have a partner with the quality they have," said Coelho. 

The new appointment is part of a process of renewal of the marketing of the club, who also works behind the scenes to improve the contracts of sponsorship you have. The criticizes the current administration's negotiations with Habib, VRM and Reebok as it was felt that the amounts do not match the size of Vasco. 

"The situation is as follows. These three companies are making announcements in a way that was not favorable for the club. The picture today is being recovered, then we want a contract revision," he said Coelho. 

Source: Machine of Sports