Sunday, May 24, 2009

Maracanã will have three kiosks for partners to join

To give continuity to the campaign 'The Man Is Vasco', three kiosks will be installed at the Maracanã to promote the uptake of new members to the club. Vice of marketing for Vasco, Fábio Fernandes, says that today, the team of Hill already has a membership of 15 thousand new members, an average of 5 thousand people per day. The intention is to reach 100 thousand. Mathematically, the goal would be reached in 20 days, but according to Fernandes Fábio equation does not work that way. 

To keep these new members, the manager says it is important to achieve two stages. "First we have to have a 'product' that passion, like football, with wins and titles. Then, continue to launch benefits that please the fan. Nobody buys anything that is not good twice, "says Fabio Fernandes, referring to the monthly payments. 

Source: The Day online

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